Reddit Conversation Ads
Become a part of the discussion with Reddit Conversation Ads—a type of ad you won’t find anywhere else.
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What are Conversation Ads on Reddit?
Reddit Conversation Ads offers advertisers the ability to deliver an ad within a conversation thread, below the post or between the comments. This placement helps advertisers scale their reach to an audience beyond Reddit feeds and engage users while they’re the most leaned in, having authentic interactions and compelling discussions.
Conversation Ads can help broaden advertisers’ reach to unique users who are diving right into conversation threads from topic-specific SEO searches.
Benefits of using Conversation Ads
Combine conversation ads with feed ads to maximize your reach across Reddit.
Incremental reach
47% of redditors spend time in conversation threads, this is your opportunity to make your brand stand out where and find new customers.1
Deeper audience connection
Build authentic connections with your target audience as they actively participate in discussions. Conversation Ads on Reddit place your brand within the context of relevant conversations, enabling deeper and more meaningful connections with redditors.
Full-funnel performance
Reddit’s conversation ads drive advertiser performance across the funnel in the place where users are already engaged and primed to take action. We’ve seen 83% higher brand awareness2 and 5.46% higher action intent3 for campaigns that run both feed and conversation ads together vs feed alone.
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Conversation Ads: FAQs
The cost of conversation ads on Reddit varies by bidding strategy and overall budget. Advertisers can set daily or lifetime budgets.
Reddit Conversation Ads offers two bidding options to optimize cost-effectiveness: CPM and CPC. With CPM, advertisers pay for every 1,000 impressions, ensuring broad visibility. Alternatively, with CPC, advertisers pay each time a redditor clicks on your ad.
Reddit offers several targeting options tailored to your business, including:
- Community targeting
- Interest targeting
- Location targeting
- Custom audiences (including website retargeting, customer lists, and Reddit engagement retargeting)
- Keyword targeting
Optimize your targeting strategy by combining multiple audience options. For instance, you can use combinations like interest or keywords and custom audiences. This flexibility allows you to refine your audience targeting for maximum impact.
Elevate your advertising strategy with Reddit's tracking and analytics. Our dashboard is your command center, providing a comprehensive view of your campaign's performance. Accessible metrics include post metrics, consideration metrics, and conversion metrics.
Armed with a wealth of data, you can take a proactive and data-driven approach to optimize the performance of your ads.